How to Kill a SaaS Product with Style

Photo by ETA+ on Unsplash
  • Prospecting customers
  • Generating leads
  • Closing the sale

1) Poor Strategic Value:

2) Customer Acquisition Strategy:

However, It’s not the End Yet!

  • Marketing Strategy: Marketing is the most important part of a SaaS startup. It is the only way to get new customers and keep them coming back. The marketing strategy should be based on the company’s goals and objectives. The marketing strategy should be aligned with the company’s sales strategy.
  • Sales: Salespeople are not always necessary for a SaaS startup, but they can be helpful in some cases. If you do decide to hire salespeople, make sure that they are qualified and have experience in your industry. Furthermore, do not let any incoherence happen between sales & marketing teams. They need to be on the same page.
  • Money: A SaaS startup needs money to grow, but it doesn’t need as much as other startups because it doesn’t need to spend money on physical assets like inventory or equipment. Set your expenses right. Do not waste money on efforts that don’t yield results.

SaaS is a game of chess

  • You have competitors who will rig the pricing tiers.
  • Give freemiums, send flowers, and a box of chocolates to your target market.
  • Do heavy advertising with subliminal cues to evoke emotional responses.

Unless your product is actually sh&t. Then you’re actually dead for good. My two cents.

Unlisted

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It’s never black or white. Sometimes there’s a bit of spicy red in there as well.

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Riku Arikiri

Riku Arikiri

It’s never black or white. Sometimes there’s a bit of spicy red in there as well.